B. P. S. Murthi

Publication Activity (10 Years)

Years Active: 2003-2015
Publications (10 Years): 0

Top Topics

Relationship Management

Top Venues

J. Organ. Comput. Electron. Commer.

Eur. J. Oper. Res.

Publications

B. P. S. Murthi, Ram C. Rao, Brian T. Ratchford
Over Its History. Mark. Sci. 34 (6) (2015)
Byungwan Koh, B. P. S. Murthi, Srinivasan Raghunathan
Shifting Demand: Online Music Piracy, Physical Music Sales, and Digital Music Sales. J. Organ. Comput. Electron. Commer. 24 (4) (2014)
Shweta Singh, B. P. S. Murthi, Erin Steffes
Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management. Eur. J. Oper. Res. 224 (2) (2013)
B. P. S. Murthi, Sumit Sarkar
The Role of the Management Sciences in Research on Personalization. Manag. Sci. 49 (10) (2003)