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Erin Steffes
Publication Activity (10 Years)
Years Active: 2013-2013
Publications (10 Years): 0
Top Topics
Customer Base
Relationship Management
Market Share
Risk Evaluation
Top Venues
Eur. J. Oper. Res.
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Publications
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Shweta Singh
,
B. P. S. Murthi
,
Erin Steffes
Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management.
Eur. J. Oper. Res.
224 (2) (2013)