Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management.
Shweta SinghB. P. S. MurthiErin SteffesPublished in: Eur. J. Oper. Res. (2013)
Keyphrases
- customer relationship management
- customer base
- risk evaluation
- customer retention
- risk management
- credit risk
- customer churn
- market share
- marketing strategies
- risk analysis
- relationship management
- data mining technology
- competitive advantage
- data mining
- credit scoring
- data mining applications
- decision making
- similarity measure
- risk assessment
- stock price
- business opportunities
- distance measure
- financial data
- stock market
- itemsets