Siva Viswanathan

Publication Activity (10 Years)

Years Active: 2005-2023
Publications (10 Years): 17

Top Topics

Search Advertising

Click Prediction

Top Venues

Inf. Syst. Res.

Publications

Lanfei Shi, Siva Viswanathan
Optional Verification and Signaling in Online Matching Markets: Evidence from a Randomized Field Experiment. Inf. Syst. Res. 34 (4) (2023)
Mikhail Lysyakov, Siva Viswanathan
Threatened by AI: Analyzing Users' Responses to the Introduction of AI in a Crowd-Sourcing Platform. Inf. Syst. Res. 34 (3) (2023)
Maya Mudambi, Siva Viswanathan
Prominence Reduction versus Banning: An Empirical Investigation of Content Moderation Strategies in Online Platforms. ICIS (2022)
Raveesh Mayya, Shun Ye, Siva Viswanathan, Rajshree Agarwal
Who Forgoes Screening in Online Markets and Why? Evidence from Airbnb. MIS Q. 45 (4) (2021)
Waifong Boh, Panos Constantinides, Balaji Padmanabhan, Siva Viswanathan, Ola Henfridsson, Arun Rai, Soumya Sen
Panel: Digital Resilience During Covid: Fleeting or Enduring. ICIS (2021)
Tianshu Sun, Siva Viswanathan, Ni Huang, Elena Zheleva
Designing Promotional Incentives to Embrace Social Sharing: Evidence from Field and Online Experiments. MIS Q. 45 (2) (2021)
Tianshu Sun, Siva Viswanathan, Elena Zheleva
Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment. Manag. Sci. 67 (2) (2021)
Mikhail Lysyakov, Siva Viswanathan
Synthesizing Winning Strategies: What Differentiates Experienced Solvers in Crowdsourcing Markets? ICIS (2020)
Keongtae Kim, Siva Viswanathan
The Experts in the Crowd: The Role of Experienced Investors in a Crowdfunding Market. MIS Q. 43 (2) (2019)
Tianshu Sun, Lanfei Shi, Siva Viswanathan, Elena Zheleva
Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment. Inf. Syst. Res. 30 (2) (2019)
Mikhail Lysyakov, Kunpeng Zhang, Siva Viswanathan
Retail Firms' Use of Social Media - Insights from Analysis of Large-Scale Twitter Data. ICIS (2019)
Tianshu Sun, Siva Viswanathan, Nina Huang, Elena Zheleva
Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments. ICIS (2019)
Shun Ye, Siva Viswanathan, Il-Horn Hann
The Value of Reciprocity in Online Barter Markets: An Empirical Investigation. MIS Q. 42 (2) (2018)
Lanfei Shi, Siva Viswanathan
Beauty and Counter-signaling in Online Matching Markets: Evidence from a Randomized Field Experiment. ICIS (2018)
Mingfeng Lin, Yong Liu, Siva Viswanathan
Effectiveness of Reputation in Contracting for Customized Production: Evidence from Online Labor Markets. Manag. Sci. 64 (1) (2018)
Mingfeng Lin, Siva Viswanathan
Home Bias in Online Investments: An Empirical Study of an Online Crowdfunding Market. Manag. Sci. 62 (5) (2016)
Hongshuang (Alice) Li, P. K. Kannan, Siva Viswanathan, Abhishek Pani
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising. Mark. Sci. 35 (6) (2016)
Tianshu Sun, Siva Viswanathan, Elena Zheleva
Understanding the Effects of Message Design on Firm-Mediated Online Social Interactions: A Randomized Field Experiment. ICIS (2014)
Shun Ye, Siva Viswanathan, Il-Horn Hann
Transactional vs. Relational Exchanges: An Empirical Investigation of Online Barter Markets. ICIS (2014)
Shun Ye, Guodong (Gordon) Gao, Siva Viswanathan
Strategic Behavior in Online Reputation Systems: Evidence from Revoking on eBay. MIS Q. 38 (4) (2014)
Tianshu Sun, Siva Viswanathan, Elena Zheleva
Impact of Message Design on Online Interactions: An Empirical Investigation. ICEC (2014)
Koray Özpolat, Guodong (Gordon) Gao, Wolfgang Jank, Siva Viswanathan
Research Note - The Value of Third-Party Assurance Seals in Online Retailing: An Empirical Investigation. Inf. Syst. Res. 24 (4) (2013)
Mingfeng Lin, Nagpurnanand R. Prabhala, Siva Viswanathan
Judging Borrowers by the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer-to-Peer Lending. Manag. Sci. 59 (1) (2013)
Shun Ye, Il-Horn Hann, Siva Viswanathan
Truck, Barter, and Exchange: An Empirical Investigation of Reciprocity in Online P2P Barter Markets. ICIS (2011)
Animesh Animesh, Siva Viswanathan, Ritu Agarwal
Competing "Creatively" in Sponsored Search Markets: The Effect of Rank, Differentiation Strategy, and Competition on Performance. Inf. Syst. Res. 22 (1) (2011)
Animesh Animesh, Vandana Ramachandran, Siva Viswanathan
Research Note - Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation. Inf. Syst. Res. 21 (1) (2010)
Ravindra Mantena, Ramesh Sankaranarayanan, Siva Viswanathan
Platform-based information goods: The economics of exclusivity. Decis. Support Syst. 50 (1) (2010)
Vandana Ramachandran, Siva Viswanathan, Hank Lucas
State of Shopping and the Value of Information: Insights from the Clickstream. ICIS (2010)
Jason Nicholas Kuruzovich, Siva Viswanathan, Ritu Agarwal
Seller Search and Market Outcomes in Online Auctions. Manag. Sci. 56 (10) (2010)
Shun Ye, Guodong (Gordon) Gao, Siva Viswanathan
The Good, The Bad, or the Ugly? An Empirical Investigation of Revoking Behavior on eBay. ICIS (2009)
Mingfeng Lin, Nagpurnanand R. Prabhala, Siva Viswanathan
Can Social Networks Help Mitigate Information Asymmetry in Online Markets? ICIS (2009)
Jason Nicholas Kuruzovich, Siva Viswanathan, Ritu Agarwal, Sanjay Gosain, Scott Weitzman
Marketspace or Marketplace? Online Information Search and Channel Outcomes in Auto Retailing. Inf. Syst. Res. 19 (2) (2008)
Chrysanthos Dellarocas, Siva Viswanathan
The Holy Grail of Advertising? Quality Signaling and Revenue Implications of "Pay- Per-Performance" Advertising. ECIS (2008)
Animesh Animesh, Vandana Ramachandran, Siva Viswanathan
An empirical investigation of the performance of online sponsored search markets. ICEC (2007)
Siva Viswanathan, Ritu Agarwal, Animesh Animesh
Online Sponsored Search Advertising as a Quality Signal and its Impact on Consumer Bahvior. ICIS (2007)
Ravi Aron, Arun Sundararajan, Siva Viswanathan
Intelligent agents in electronic markets for information goods: customization, preference revelation and pricing. Decis. Support Syst. 41 (4) (2006)
Animesh Animesh, Vandana Ramachandran, Siva Viswanathan
Quality Uncertainty And Adverse Selection In Online Sponsored-Search Markets. ICIS (2006)
Siva Viswanathan
Competing Across Technology-Differentiated Channels: The Impact of Network Externalities and Switching Costs. Manag. Sci. 51 (3) (2005)
Yannis Bakos, Henry C. Lucas Jr., Wonseok Oh, Gary Simon, Siva Viswanathan, Bruce W. Weber
The Impact of E-Commerce on Competition in the Retail Brokerage Industry. Inf. Syst. Res. 16 (4) (2005)