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Quality Uncertainty And Adverse Selection In Online Sponsored-Search Markets.
Animesh Animesh
Vandana Ramachandran
Siva Viswanathan
Published in:
ICIS (2006)
Keyphrases
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online markets
adverse selection
sponsored search
online advertising
search costs
click prediction
moral hazard
competitive market
sponsored search auctions
search engine
electronic commerce
service quality
infinite horizon