Online Sponsored Search Advertising as a Quality Signal and its Impact on Consumer Bahvior.

Siva Viswanathan Ritu Agarwal Animesh Animesh

Published in: ICIS (2007)

Keyphrases

sponsored search advertising
purchase behavior
internet enabled
display advertising
search advertising
electronic commerce
search engine
information retrieval
multi dimensional
online advertising
internet search engines
special case
factors that influence