Designing Promotional Incentives to Embrace Social Sharing: Evidence from Field and Online Experiments.
Tianshu SunSiva ViswanathanNi HuangElena ZhelevaPublished in: MIS Q. (2021)
Keyphrases
- online social
- online learning
- online communities
- knowledge sharing
- cross cultural
- social media
- social networks
- social networking sites
- online collaborative
- real time
- social interaction
- empirical evidence
- sharing information
- online environment
- data sharing
- virtual communities
- social networking
- information sharing
- social context
- discussion board
- marketing campaigns
- knowledge exchange
- online social media
- graduate students
- instant messaging
- social learning
- social behavior
- belief functions
- social network analysis
- learning environment
- neural network