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An empirical investigation of the performance of online sponsored search markets.

Animesh AnimeshVandana RamachandranSiva Viswanathan
Published in: ICEC (2007)
Keyphrases
  • online markets
  • sponsored search
  • online advertising
  • search costs
  • sponsored search auctions
  • click prediction
  • search engine
  • competitive market
  • contextual advertising
  • user interface
  • digital libraries
  • user behavior