Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment.
Tianshu SunSiva ViswanathanElena ZhelevaPublished in: Manag. Sci. (2021)
Keyphrases
- user interface
- engineering design
- social interaction
- relational database design
- social networks
- information technology
- social media
- building blocks
- software architecture
- design process
- knowledge based systems
- social issues
- social influence
- design principles
- business processes
- data sets
- case study
- decision making
- artificial intelligence
- data mining