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Competing "Creatively" in Sponsored Search Markets: The Effect of Rank, Differentiation Strategy, and Competition on Performance.

Animesh AnimeshSiva ViswanathanRitu Agarwal
Published in: Inf. Syst. Res. (2011)
Keyphrases
  • sponsored search
  • competitive market
  • online markets
  • click prediction
  • sponsored search auctions
  • search engine
  • online advertising
  • trading strategies
  • click through rate
  • web pages
  • end users
  • web search
  • user behavior