Retail Firms' Use of Social Media - Insights from Analysis of Large-Scale Twitter Data.
Mikhail LysyakovKunpeng ZhangSiva ViswanathanPublished in: ICIS (2019)
Keyphrases
- social media
- data analysis
- statistical analysis
- data sets
- data collection
- social media data
- training data
- data structure
- databases
- correlation analysis
- original data
- data sources
- supply chain
- synthetic data
- high quality
- empirical data
- information systems
- social networks
- social media platforms
- raw data
- data quality
- big data
- social networking
- data analytics