Wonseok Oh

Publication Activity (10 Years)

Years Active: 1999-2024
Publications (10 Years): 30

Top Topics

Sponsored Search

Social Commerce

Top Venues

Inf. Syst. Res.

J. Manag. Inf. Syst.

Publications

Anindya Ghose, Heeseung Andrew Lee, Wonseok Oh, Yoonseock Son
Leveraging the Digital Tracing Alert in Virus Fight: The Impact of COVID-19 Cell Broadcast on Population Movement. Inf. Syst. Res. 35 (2) (2024)
Wonseok Oh, Gene Moo Lee, Sungho Park, Sang Pil Han
Introduction to the Minitrack on Technology and Analytics in Emerging Markets (TAEM). HICSS (2024)
Hyeokkoo Eric Kwon, Sanjeev Dewan, Wonseok Oh, Taekyung Kim
Self-Regulation and External Influence: The Relative Efficacy of Mobile Apps and Offline Channels for Personal Weight Management. Inf. Syst. Res. 34 (1) (2023)
Mihyun Lee, Sang Pil Han, Sungho Park, Wonseok Oh
Positive Demand Spillover of Popular App Adoption: Implications for Platform Owners' Management of Complements. Inf. Syst. Res. 34 (3) (2023)
Sungho Park, Sang Pil Han, Wonseok Oh, Gene Moo Lee
Introduction to the Minitrack on Technology and Analytics in Emerging Markets (TAEM). HICSS (2023)
Yoonseock Son, Wonseok Oh
Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level. J. Manag. Inf. Syst. 40 (4) (2023)
Wonseok Oh, Sang Pil Han, Gene Moo Lee, Sungho Park
Introduction to the Minitrack on Technology and Analytics in Emerging Markets (TAEM). HICSS (2022)
Angela Aerry Choi, KiEun Rhee, Chamna Yoon, Wonseok Oh
The Cost of Free: The Effects of "Wait-for-Free" Pricing Schemes on the Monetization of Serialized Digital Content. MIS Q. 47 (3) (2022)
HanByeol Stella Choi, Wonseok Oh, Chanhee Kwak, Junyeong Lee, Heeseok Lee
Effects of Online Crowds on Self-Disclosure Behaviors in Online Reviews: A Multidimensional Examination. J. Manag. Inf. Syst. 39 (1) (2022)
Seung Yoon Lee, Yoonseock Son, Wonseok Oh
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment. J. Manag. Inf. Syst. 38 (2) (2021)
Heeseung Andrew Lee, Angela Aerry Choi, Tianshu Sun, Wonseok Oh
Reviewing Before Reading? An Empirical Investigation of Book-Consumption Patterns and Their Effects on Reviews and Sales. Inf. Syst. Res. 32 (4) (2021)
Yoonseock Son, Wonseok Oh, Sang Pil Han, Sungho Park
When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition. Inf. Syst. Res. 31 (3) (2020)
Anindya Ghose, Hyeokkoo Eric Kwon, Dongwon Lee, Wonseok Oh
Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps. Inf. Syst. Res. 30 (1) (2019)
Angela Aerry Choi, Daegon Cho, Dobin Yim, Jae Yun Moon, Wonseok Oh
When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases. Inf. Syst. Res. 30 (4) (2019)
Yoonseock Son, Wonseok Oh
Alexa, Buy Me a Movie!: How AI Speakers Reshape Digital Content Consumption and Preference. ICIS (2018)
Hyunji So, Wonseok Oh
Picture Perfect: An Image Mining of Advertising Content and Its Effects on Social Targeting. ICIS (2018)
Jae-Hyeon Ahn, Yoon-Soo Bae, Jaehyeon Ju, Wonseok Oh
Attention Adjustment, Renewal, and Equilibrium Seeking in Online Search: An Eye-Tracking Approach. J. Manag. Inf. Syst. 35 (4) (2018)
Angela Aerry Choi, Wonseok Oh, Jae Yun Moon
Reading Minds from Reading Patterns: A Field Experiment on the Effectiveness of Consumption-based Targeting in E-Book Markets. ICIS (2017)
Hyeokkoo Eric Kwon, Sanjeev Dewan, Wonseok Oh, Taekyung Kim
Efficacy of a Health App for Obesity and Overweight Management: A Hidden Markov Model. ICIS (2017)
Angela Aerry Choi, KiEun Rhee, Wonseok Oh
"Marshmallow Pricing": Effects of "Wait-and-Not-Pay" Schemes on the Monetization of Hedonic Digital Content. ICIS (2017)
Hyeokkoo Eric Kwon, Wonseok Oh, Taekyung Kim
Platform Structures, Homing Preferences, and Homophilous Propensities in Online Social Networks. J. Manag. Inf. Syst. 34 (3) (2017)
Yoonseock Son, Dobin Yim, Wonseok Oh
Loyalty Analytics: Predicting Customer Behavior Using Reward Redemption Patterns under Mobile-App Reward Scheme. ICIS (2017)
Hyunji So, Jinpyo Hong, Sang Pil Han, Wonseok Oh
Conflict between Two Selves: Mobile Temptation and Self-Control through Precommitment. ICIS (2016)
YoonSeock Son, Wonseok Oh, Sang Pil Han, Sungho Park
The Adoption and Use of Mobile Application-Based Reward Systems: Implications for Offline Purchase and Mobile Commerce. ICIS (2016)
Wonseok Oh, Jae Yun Moon, Jungpil Hahn, Taekyung Kim
Research Note - Leader Influence on Sustained Participation in Online Collaborative Work Communities: A Simulation-Based Approach. Inf. Syst. Res. 27 (2) (2016)
Angela Aerry Choi, Daegon Cho, Dobin Yim, Jae Yun Moon, Wonseok Oh
See for Yourself or Listen to Others: Complementary and Substitutive Effects of Previews and Reviews on E-Book Purchase and Consumption. ICIS (2016)
Mihyun Lee, Sang Pil Han, Sungho Park, Wonseok Oh
The Positive Spillover Effect of Mobile Social Games on App Literacy. HICSS (2016)
Hyeokkoo Eric Kwon, Hyunji So, Sang Pil Han, Wonseok Oh
Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective. Inf. Syst. Res. 27 (4) (2016)
Il Im, Jongkun Jun, Wonseok Oh, Seok-Oh Jeong
Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms. MIS Q. 40 (1) (2016)
Sang Pil Han, Sungho Park, Wonseok Oh
Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework. MIS Q. 40 (4) (2016)
Hyunji So, Wonseok Oh, Minki Kim, Sung-Hyuk Park
The Pursuit of Conversion: Effects of Mediating Channels on Product Choices and Purchase Propensities in Social Commerce Platforms. ICIS (2015)
Sang Pil Han, Jinpyo Hong, Jae Yun Moon, Wonseok Oh
The Economics of All-You-Can-Read Pricing: Tariff Choice, Contract Renewal, and Switching for E-Book Purchases. ICIS (2015)
Hyeokkoo Eric Kwon, Wonseok Oh, Tae-Hyun Kim
One-Sided Competition in Two-Sided Social Platform Markets? An Organizational Ecology Perspective. ICIS (2015)
Hyeokkoo Eric Kwon, Hyunji So, Sang Pil Han, Wonseok Oh
Nature or Nurture? An Analysis of Rational Addiction to Mobile Social Applications. ICIS (2014)
Sang Pil Han, Sungho Park, Wonseok Oh
An Empirical Analysis of Consumption Patterns for Mobile Apps and Web: A Multiple Discrete-Continuous Extreme Value Approach. ICIS (2014)
Sung-Hyuk Park, Soon-Young Huh, Wonseok Oh, Sang Pil Han
A Social Network-Based Inference Model for Validating Customer Profile Data. MIS Q. 36 (4) (2012)
Wonseok Oh, Jae Yun Moon, Jungpil Hahn
Leader Influence on Sustained Participation in Self-Organized Volunteer Communities: A Simulation-based Approach. ICIS (2012)
Kunsoo Han, Wonseok Oh, Kun Shin Im, Ray M. Chang, Hyelim Oh, Alain Pinsonneault
Value Cocreation and Wealth Spillover in Open Innovation Alliances. MIS Q. 36 (1) (2012)
Sung-Byung Yang, Jee-Hae Lim, Wonseok Oh, Animesh Animesh, Alain Pinsonneault
Research Note - Using Real Options to Investigate the Market Value of Virtual World Businesses. Inf. Syst. Res. 23 (3-2) (2012)
Wen Guang Qu, Alain Pinsonneault, Wonseok Oh
Influence of Industry Characteristics on Information Technology Outsourcing. J. Manag. Inf. Syst. 27 (4) (2011)
Animesh Animesh, Alain Pinsonneault, Sung-Byung Yang, Wonseok Oh
An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments. MIS Q. 35 (3) (2011)
Ray M. Chang, Sung-Byung Yang, Jae Yun Moon, Wonseok Oh, Alain Pinsonneault
A Social Capital Perspective of Participant Contribution in Open Source Communities: The Case of Linux. HICSS (2011)
Ray M. Chang, Wonseok Oh, Alain Pinsonneault, Dowan Kwon
A Network Perspective of Digital Competition in Online Advertising Industries: A Simulation-Based Approach. Inf. Syst. Res. 21 (3) (2010)
Wen Guang Qu, Wonseok Oh, Alain Pinsonneault
The strategic value of IT insourcing: An IT-enabled business process perspective. J. Strateg. Inf. Syst. 19 (2) (2010)
Henry C. Lucas Jr., Wonseok Oh, Bruce W. Weber
The defensive use of IT in a newly vulnerable market: The New York Stock Exchange, 1980-2007. J. Strateg. Inf. Syst. 18 (1) (2009)
Wonseok Oh, Sangyong Jeon
Membership Herding and Network Stability in the Open Source Community: The Ising Perspective. Manag. Sci. 53 (7) (2007)
Dowan Kwon, Wonseok Oh, Sangyong Jeon
Broken Ties: The Impact of Organizational Restructuring on the Stability of Information-Processing Networks. J. Manag. Inf. Syst. 24 (1) (2007)
Wonseok Oh, Alain Pinsonneault
On the Assessment of the Strategic Value of Information Technologies: Conceptual and Analytical Approaches. MIS Q. 31 (2) (2007)
Wonseok Oh, Henry C. Lucas Jr.
Information Technology and Pricing Decisions: Price Adjustments in Online Computer Markets. MIS Q. 30 (3) (2006)
Wonseok Oh, Michael J. Gallivan, Joung W. Kim
The Market's Perception of the Transactional Risks of Information Technology Outsourcing Announcements. J. Manag. Inf. Syst. 22 (4) (2006)
Wonseok Oh, Joung W. Kim, Vernon J. Richardson
The Moderating Effect of Context on the Market Reaction to IT Investments. J. Inf. Syst. 20 (1) (2006)
Wonseok Oh, Jin Nam Choi, Kimin Kim
Coauthorship Dynamics and Knowledge Capital: The Patterns of Cross-Disciplinary Collaboration in Information Systems Research. J. Manag. Inf. Syst. 22 (3) (2006)
Yannis Bakos, Henry C. Lucas Jr., Wonseok Oh, Gary Simon, Siva Viswanathan, Bruce W. Weber
The Impact of E-Commerce on Competition in the Retail Brokerage Industry. Inf. Syst. Res. 16 (4) (2005)
Wonseok Oh, Sangyong Jeon
Membership Dynamics and Network Stability in the Open-Source Community: The Ising Perspective. ICIS (2004)
Wonseok Oh, Michael Gallivan
An Empirical Assessment of Transaction Risks of IT Outsourcing Arrangements: An Event Study. HICSS (2004)
Wonseok Oh, Joung W. Kim
The Effects of Firm Characteristics on Investor Reaction to IT Investment Announcements. ICIS (2001)
Michael Gallivan, Wonseok Oh
Analyzing IT Outsourcing Relationships as Alliances among Multiple Clients and Vendors. HICSS (1999)