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The Pursuit of Conversion: Effects of Mediating Channels on Product Choices and Purchase Propensities in Social Commerce Platforms.
Hyunji So
Wonseok Oh
Minki Kim
Sung-Hyuk Park
Published in:
ICIS (2015)
Keyphrases
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social commerce
product information
business models
life cycle
cloud computing
consumer behavior
comparison shopping
data mining
social media
potential customers
computational intelligence
social web
online stores