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Yoonseock Son
ORCID
Publication Activity (10 Years)
Years Active: 2017-2023
Publications (10 Years): 5
Top Topics
Mobile Apps
Customer Behavior
Digital Content
Top Venues
ICIS
J. Manag. Inf. Syst.
MIS Q.
Inf. Syst. Res.
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Publications
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Jiyong Park
,
Yoonseock Son
,
Corey M. Angst
The Value of Centralized IT in Building Resilience During Crises: Evidence from U.S. Higher Education's Transition to Emergency Remote Teaching.
MIS Q.
47 (1) (2023)
Seung Yoon Lee
,
Yoonseock Son
,
Wonseok Oh
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment.
J. Manag. Inf. Syst.
38 (2) (2021)
Yoonseock Son
,
Wonseok Oh
,
Sang Pil Han
,
Sungho Park
When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition.
Inf. Syst. Res.
31 (3) (2020)
Yoonseock Son
,
Wonseok Oh
Alexa, Buy Me a Movie!: How AI Speakers Reshape Digital Content Consumption and Preference.
ICIS
(2018)
Yoonseock Son
,
Dobin Yim
,
Wonseok Oh
Loyalty Analytics: Predicting Customer Behavior Using Reward Redemption Patterns under Mobile-App Reward Scheme.
ICIS
(2017)