Yoonseock Son

Publication Activity (10 Years)

Years Active: 2017-2024
Publications (10 Years): 7

Top Topics

Digital Content

Customer Behavior

Entire Population

Top Venues

J. Manag. Inf. Syst.

Inf. Syst. Res.

Publications

Anindya Ghose, Heeseung Andrew Lee, Wonseok Oh, Yoonseock Son
Leveraging the Digital Tracing Alert in Virus Fight: The Impact of COVID-19 Cell Broadcast on Population Movement. Inf. Syst. Res. 35 (2) (2024)
Jiyong Park, Yoonseock Son, Corey M. Angst
The Value of Centralized IT in Building Resilience During Crises: Evidence from U.S. Higher Education's Transition to Emergency Remote Teaching. MIS Q. 47 (1) (2023)
Yoonseock Son, Wonseok Oh
Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level. J. Manag. Inf. Syst. 40 (4) (2023)
Seung Yoon Lee, Yoonseock Son, Wonseok Oh
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment. J. Manag. Inf. Syst. 38 (2) (2021)
Yoonseock Son, Wonseok Oh, Sang Pil Han, Sungho Park
When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition. Inf. Syst. Res. 31 (3) (2020)
Yoonseock Son, Wonseok Oh
Alexa, Buy Me a Movie!: How AI Speakers Reshape Digital Content Consumption and Preference. ICIS (2018)
Yoonseock Son, Dobin Yim, Wonseok Oh
Loyalty Analytics: Predicting Customer Behavior Using Reward Redemption Patterns under Mobile-App Reward Scheme. ICIS (2017)