When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition.
Yoonseock SonWonseok OhSang Pil HanSungho ParkPublished in: Inf. Syst. Res. (2020)
Keyphrases
- mobile applications
- mobile devices
- potential customers
- mobile phone
- online shopping
- mobile learning
- mobile environments
- mobile users
- mobile commerce
- data sets
- autonomous mobile
- switching costs
- mobile terminals
- mobile computing
- mobile technologies
- context aware
- intelligent mobile
- mobile services
- mobile apps
- wireless systems
- mobile objects
- individual level
- customer satisfaction
- social networks
- data mining