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Research Note - Using Real Options to Investigate the Market Value of Virtual World Businesses.
Sung-Byung Yang
Jee-Hae Lim
Wonseok Oh
Animesh Animesh
Alain Pinsonneault
Published in:
Inf. Syst. Res. (2012)
Keyphrases
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virtual world
real option
virtual environment
virtual reality
multi user
physical world
mixed reality
computer graphics
option pricing
pricing model
immersive environments
virtual objects
social context
virtual humans
life cycle
decision making
face to face interactions
artificial neural networks
search algorithm