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A Network Perspective of Digital Competition in Online Advertising Industries: A Simulation-Based Approach.

Ray M. ChangWonseok OhAlain PinsonneaultDowan Kwon
Published in: Inf. Syst. Res. (2010)
Keyphrases
  • online advertising
  • user behavior
  • network structure
  • complex networks
  • behavioral targeting
  • wireless sensor networks
  • internet advertising
  • website
  • peer to peer
  • display advertising
  • advertising campaigns