"Marshmallow Pricing": Effects of "Wait-and-Not-Pay" Schemes on the Monetization of Hedonic Digital Content.
Angela Aerry ChoiKiEun RheeWonseok OhPublished in: ICIS (2017)
Keyphrases
- digital content
- digital libraries
- digital information
- multimedia content
- metadata
- digital rights management
- digital media
- digital data
- cross media
- digital objects
- digital preservation
- mobile augmented reality
- encryption key
- digital watermarking
- information management
- educational content
- learning objects
- high level
- multimedia