Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps.
Anindya GhoseHyeokkoo Eric KwonDongwon LeeWonseok OhPublished in: Inf. Syst. Res. (2019)
Keyphrases
- mobile applications
- contextual information
- mobile devices
- context aware
- mobile apps
- m learning
- mobile phone
- mobile environments
- android platform
- decision making
- smart phones
- data sets
- transportation systems
- mobile users
- context sensitive
- mobile technologies
- mobile computing
- electronic commerce
- mobile commerce
- mobile platforms
- mobile platform
- security administration
- development tools
- mobile services
- zernike moments
- context dependent
- genetic algorithm