Platform Structures, Homing Preferences, and Homophilous Propensities in Online Social Networks.
Hyeokkoo Eric KwonWonseok OhTaekyung KimPublished in: J. Manag. Inf. Syst. (2017)
Keyphrases
- online social networks
- online social networking
- social networks
- social networking
- network structure
- social relationships
- social media
- user preferences
- social relations
- viral marketing
- user activity
- user behavior
- mobile applications
- social graphs
- social network analysis
- content analysis
- anomaly detection
- individual user
- micro blogging
- network properties
- social ties
- online social media