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Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms.
Il Im
Jongkun Jun
Wonseok Oh
Seok-Oh Jeong
Published in:
MIS Q. (2016)
Keyphrases
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search behavior
sponsored search
search algorithm
user clicks
visual search
click models
search space
search strategies
information retrieval
search engine
recommender systems
search queries
human behavior
query formulation
user studies
online advertising