The Holy Grail of Advertising? Quality Signaling and Revenue Implications of "Pay- Per-Performance" Advertising.
Chrysanthos DellarocasSiva ViswanathanPublished in: ECIS (2008)
Keyphrases
- online advertising
- sponsored search
- display advertising
- holy grail
- user behavior
- contextual advertising
- high quality
- higher quality
- neural network
- mobile advertising
- advertising campaigns
- genetic algorithm
- databases
- image quality
- user satisfaction
- service quality
- low quality
- user interface
- search algorithm
- multi agent
- decision making
- artificial intelligence
- search advertising
- internet advertising
- targeted advertising
- information retrieval
- sponsored search auctions