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Research Note - Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation.
Animesh Animesh
Vandana Ramachandran
Siva Viswanathan
Published in:
Inf. Syst. Res. (2010)
Keyphrases
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online markets
sponsored search
online advertising
search costs
click prediction
search engine
competitive market
sponsored search auctions
information access
website
expert systems
web search
user behavior
click models