Xianghua Lu

Publication Activity (10 Years)

Years Active: 2006-2024
Publications (10 Years): 18

Top Topics

Online Advertising

Top Venues

Decis. Support Syst.

ACM Trans. Manag. Inf. Syst.

Publications

Yufeng Zou, Yicheng Zhang, Xianghua Lu
The effects of similarity in supplier referral programs on peer-to-peer platforms: From the coopetition perspective. Electron. Mark. 34 (1) (2024)
Xianghua Lu, Chee Wei Phang, Sulin Ba, Xinlin Yao
The Effects of Featuring Product Sampling Reviews on E-Tailer Websites. J. Assoc. Inf. Syst. 25 (3) (2024)
Yajing Wang, Gang Chen, Yunjie (Calvin) Xu, Xianghua Lu
Novel role-wise attention mechanism for predicting purchases made through chat-based online customer services. Decis. Support Syst. 169 (2023)
Gang Chen, Xiangge Li, Shuaiyong Xiao, Chenghong Zhang, Xianghua Lu
RACL: A robust adaptive contrastive learning method for conversational satisfaction prediction. Pattern Recognit. 138 (2023)
Tian Lu, Xianghua Lu, Yifan Dou
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping. Electron. Commer. Res. Appl. 61 (2023)
Yuanqiang Ye, Xianghua Lu, Tian Lu
Examining the spillover effect of sustainable consumption on microloan repayment: A big data-based research. Inf. Manag. 59 (5) (2022)
Xianghua Lu, Shu He, Shaohua Lian, Sulin Ba, Junjie Wu
Is user-generated content always helpful? The effects of online forum browsing on consumers' travel purchase decisions. Decis. Support Syst. 137 (2020)
Ninghua Du, Lingfang Li, Tian Lu, Xianghua Lu
Prosocial Compliance in P2P Lending: A Natural Field Experiment. Manag. Sci. 66 (1) (2020)
Yicheng Zhang, Xianghua Lu, Yufeng Zou
Consumer Voice in Technology-based Self-service Retailing. PACIS (2020)
Tracy Yang, Tian Lu, Beibei Li, Xianghua Lu
Personalizing Debt Collections: Combining Reinforcement Learning and Field Experiment. ICIS (2020)
Xinlin Yao, Xianghua Lu
Optimizing Digital Coupon Assignment Using Constrained Reinforcement Learning. ICMLSC (2019)
Chenghong Zhang, Shuaiyong Xiao, Tian Lu, Xianghua Lu
Who Borrows Money from Microloan Platform? - Evidence from Campus E-card. HCI (24) (2019)
Cheng Yi, Zhenhui (Jack) Jiang, Xiuping Li, Xianghua Lu
Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews. Inf. Syst. Res. 30 (3) (2019)
Xueming Luo, Xianghua Lu, Jing Li
When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization. Inf. Syst. Res. 30 (4) (2019)
Xianghua Lu, Chee Wei Phang, Sulin Ba, Xinlin Yao
Know who to give: Enhancing the effectiveness of online product sampling. Decis. Support Syst. 105 (2018)
Xinlin Yao, Xianghua Lu, Chee Wei Phang, Sulin Ba
Dynamic sales impacts of online physical product sampling. Inf. Manag. 54 (5) (2017)
Lei Huang, Xianghua Lu, Sulin Ba
An empirical study of the cross-channel effects between web and mobile shopping channels. Inf. Manag. 53 (2) (2016)
Xianghua Lu, Xia Zhao, Ling Xue
Is Combining Contextual and Behavioral Targeting Strategies Effective in Online Advertising? ACM Trans. Manag. Inf. Syst. 7 (1) (2016)
Barney Tan, Shan Ling Pan, Xianghua Lu, Lihua Huang
The Role of IS Capabilities in the Development of Multi-Sided Platforms: The Digital Ecosystem Strategy of Alibaba.com. J. Assoc. Inf. Syst. 16 (4) (2015)
Chunhua Wu, Hai Che, Tat Y. Chan, Xianghua Lu
The Economic Value of Online Reviews. Mark. Sci. 34 (5) (2015)
Sulin Ba, Xinxin Li, Xianghua Lu
One size does not fit all: the differential impact of online reviews. AMCIS (2015)
Chee Wei Phang, Chuan-Hoo Tan, Juliana Sutanto, Fabio Magagna, Xianghua Lu
Leveraging O2O Commerce for Product Promotion: An Empirical Investigation in Mainland China. IEEE Trans. Engineering Management 61 (4) (2014)
Yi Ding, Chee Wei Phang, Xianghua Lu, Chuan-Hoo Tan, Juliana Sutanto
The Role of Marketer- and User-Generated Content in Sustaining the Growth of a Social Media Brand Community. HICSS (2014)
Lihua Huang, Sulin Ba, Xianghua Lu
Building Online Trust in a Culture of Confucianism: The Impact of Process Flexibility and Perceived Control. ACM Trans. Manag. Inf. Syst. 5 (1) (2014)
Xianghua Lu, Xia Zhao
Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales. J. Manag. Inf. Syst. 30 (4) (2014)
Sha Yang, Shijie Lu, Xianghua Lu
Modeling Competition and Its Impact on Paid-Search Advertising. Mark. Sci. 33 (1) (2014)
Xinlin Yao, Xianghua Lu, Chee Wei Phang, Lihua Huang, Sulin Ba
Administering and Capitalizing on Product Sampling in an Online Context. PACIS (2014)
Xianghua Lu, Sulin Ba, Lihua Huang, Yue Feng
Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews. Inf. Syst. Res. 24 (3) (2013)
Xianghua Lu, Weijing Wang
Study on Web Text Feature Selection Based on Rough Set. ICIC (1) (2012)
Juliana Sutanto, Chee Wei Phang, Chuan-Hoo Tan, Xianghua Lu
Dr. Jekyll vis-à-vis Mr. Hyde: Personality variation between virtual and real worlds. Inf. Manag. 48 (1) (2011)
Xianghua Lu, Chee Wei Phang, Jie Yu
Encouraging participation in virtual communities through usability and sociability development: an empirical investigation. Data Base 42 (3) (2011)
Lihua Huang, Ganglan Hu, Xianghua Lu
E-business Ecosystem and its Evolutionary Path: The Case of the Alibaba Group in China. Pac. Asia J. Assoc. Inf. Syst. 1 (4) (2010)
Barney Tan, Shan Ling Pan, Xianghua Lu, Lihua Huang
Leveraging Digital Business Ecosystems for Enterprise Agility: The Tri-Logic Development Strategy of Alibaba.com. ICIS (2009)
Yunjie (Calvin) Xu, Xianghua Lu, Khim-Yong Goh, Zhenghui Jiang, Xinyu Zhu
The Impact of Online Social Network on Consumer Loyalty: An Empirical Study of an Online Dining Community. ICIS (2009)
Xianghua Lu, Michael S. H. Heng
Cultural Aspects of is in China. PACIS (2008)
Xianghua Lu, Li-Hua Huang, Michael S. H. Heng
Critical success factors of inter-organizational information systems - A case study of Cisco and Xiao Tong in China. Inf. Manag. 43 (3) (2006)