Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews.
Cheng YiZhenhui (Jack) JiangXiuping LiXianghua LuPublished in: Inf. Syst. Res. (2019)
Keyphrases
- user generated content
- customer reviews
- product reviews
- online product reviews
- social media
- product features
- opinion mining
- user generated
- sentiment analysis
- consumer reviews
- online reviews
- user comments
- positive or negative
- online social media
- individual level
- user contributed
- network effects
- information technology
- customer satisfaction
- recommender systems
- pricing strategies
- social media content
- information sources