Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews.

Xianghua Lu Sulin Ba Lihua Huang Yue Feng

Published in: Inf. Syst. Res. (2013)

Keyphrases

internet marketing
marketing campaigns
online learning
long term
online reviews
real time
neural network
decision making
genetic algorithm
website
customer relationship management
product reviews
social media
collaborative learning
online consumer