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Is user-generated content always helpful? The effects of online forum browsing on consumers' travel purchase decisions.

Xianghua LuShu HeShaohua LianSulin BaJunjie Wu
Published in: Decis. Support Syst. (2020)
Keyphrases
  • online forums
  • user generated content
  • social media
  • user generated
  • user comments
  • online discussion
  • textual data
  • social networking sites
  • metadata
  • user interaction
  • internet users
  • machine learning
  • social networks