Shaohua Lian

Publication Activity (10 Years)

Years Active: 2018-2020
Publications (10 Years): 5

Top Topics

Click Prediction

Association Mining

Online Advertising

Top Venues

Decis. Support Syst.

Publications

Xianghua Lu, Shu He, Shaohua Lian, Sulin Ba, Junjie Wu
Is user-generated content always helpful? The effects of online forum browsing on consumers' travel purchase decisions. Decis. Support Syst. 137 (2020)
Shaohua Lian, Yunjie Xu, Cheng Zhang
Family profile mining in retailing. Decis. Support Syst. 118 (2019)
Tingting Cha, Shaohua Lian, Chenghong Zhang
Ad Click Prediction: Learning from Cognitive Style. HCI (23) (2019)
Shaohua Lian, Tingting Cha, Yunjie Xu
Enhancing geotargeting with temporal targeting, behavioral targeting and promotion for comprehensive contextual targeting. Decis. Support Syst. 117 (2019)
Shaohua Lian, Yunjie Xu
Family Profiles in Retailing: A Novel Algorithm Combining PU Learning and Feature Selection. PACIS (2018)