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Enhancing geotargeting with temporal targeting, behavioral targeting and promotion for comprehensive contextual targeting.

Shaohua LianTingting ChaYunjie Xu
Published in: Decis. Support Syst. (2019)
Keyphrases
  • behavioral targeting
  • online advertising
  • user behavior
  • learning to rank
  • display advertising
  • support vector
  • information retrieval
  • expert systems
  • user interaction