Tingting Cha

Publication Activity (10 Years)

Years Active: 2019-2019
Publications (10 Years): 2

Top Topics

Cognitive Style

Search Advertising

Click Prediction

Top Venues

Decis. Support Syst.

Publications

Tingting Cha, Shaohua Lian, Chenghong Zhang
Ad Click Prediction: Learning from Cognitive Style. HCI (23) (2019)
Shaohua Lian, Tingting Cha, Yunjie Xu
Enhancing geotargeting with temporal targeting, behavioral targeting and promotion for comprehensive contextual targeting. Decis. Support Syst. 117 (2019)