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Leveraging O2O Commerce for Product Promotion: An Empirical Investigation in Mainland China.
Chee Wei Phang
Chuan-Hoo Tan
Juliana Sutanto
Fabio Magagna
Xianghua Lu
Published in:
IEEE Trans. Engineering Management (2014)
Keyphrases
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hong kong
life cycle
electronic commerce
product design
hidden markov models
market share
database
real time
data mining
machine learning
genetic algorithm
computer vision
social media
higher education