The Role of Marketer- and User-Generated Content in Sustaining the Growth of a Social Media Brand Community.
Yi DingChee Wei PhangXianghua LuChuan-Hoo TanJuliana SutantoPublished in: HICSS (2014)
Keyphrases
- user generated content
- social media
- social web
- online communities
- user generated
- user communities
- online social
- social media streams
- user comments
- social roles
- recommender systems
- social network sites
- online forums
- crisis management
- user contributed
- social networks
- social networking
- social interaction
- brand image
- blog posts
- social media sites
- online social networks
- text classification