Vandana Ahuja

Publication Activity (10 Years)

Years Active: 2012-2023
Publications (10 Years): 19

Top Topics

Online Marketing

Multi Dimensional

Top Venues

Int. J. Hum. Cap. Inf. Technol. Prof.

Int. J. Electron. Bus.

Int. J. Online Mark.

Publications

Ankit Agarwal, Saurabh Gupta, G. Swamy, G. Prasadu, Vandana Ahuja, Ajay Kumar Badhan, Udit Mamodiya
Ensuring Cloud Tenant Data Security and OptimizingDDoS Detection Efficiency through Trust-Based Filtering. ICIMMI (2023)
Udit Mamodiya, Rakhi Mutha, Harish Reddy Gantla, Sunil Kr. Pandey, Sayed Sayeed Ahmad, Vandana Ahuja, Abhishek Bhattacherjee
Enhancing Security in Cloud Registration with Multi Dimensional Features Fusion. ICIMMI (2023)
Prerna Arora, Anurupa Bagchi Singh, Vandana Ahuja
Disney plus Hotstar on Twitter: Using netnography and word clouds to gain consumer insights. ICEB (2022)
Priyanka Chadha, Rajat Gera, Vandana Ahuja
Determinants of MSA adoption intentions and usage behaviour of internet savvy and younger consumers: insights from an emerging market. Int. J. Electron. Bus. 17 (1) (2022)
Vandana Ahuja
Transforming the Media and Entertainment Industry: Cases From the Social Media Marketing World. J. Cases Inf. Technol. 23 (4) (2021)
Rajat Gera, Priyanka Chadha, Vandana Ahuja
Mobile shopping apps adoption: a systematic literature review. Int. J. Electron. Bus. 16 (3) (2021)
Aastha Sawhney, Vandana Ahuja
Drivers of Social Media Content Marketing in the Banking Sector: A Literature Review. Int. J. Serv. Sci. Manag. Eng. Technol. 12 (3) (2021)
Rajat Gera, Priyanka Chadha, Vandana Ahuja
Mobile app usage and adoption: a literature review. Int. J. Electron. Bus. 15 (2) (2020)
Jasmine S. Dixit, Shirin Alavi, Vandana Ahuja
Measuring Consumer Brand Perception for Green Apparel Brands. Int. J. E Bus. Res. 16 (1) (2020)
Vandana Ahuja, Shriram Purankar
Quality Business School education and the expectations of the corporate-A research agenda. ITQM (2018)
Swati Kaul Bhat, Neerja Pande, Vandana Ahuja
Employee profile configurator: a tool to improve effectiveness of a virtual team. Int. J. Netw. Virtual Organisations 17 (4) (2017)
Ashok Kumar Wahi, Vandana Ahuja
The internet of things - new value streams for customers. Int. J. Inf. Technol. Manag. 16 (4) (2017)
Swati Kaul Bhat, Neerja Pande, Vandana Ahuja
Virtual Team Effectiveness: An Empirical Study Using SEM. ITQM (2017)
Vandana Ahuja, Moonis Shakeel
Twitter Presence of Jet Airways-Deriving Customer Insights Using Netnography and Wordclouds. ITQM (2017)
Priyanka Chadha, Shirin Alavi, Vandana Ahuja
Mobile Shopping Apps: Functionalities, Consumer Adoption, and Usage. Int. J. Cyber Behav. Psychol. Learn. 7 (4) (2017)
Radhika Sharma, Shirin Alavi, Vandana Ahuja
Generating trust using Facebook-A study of 5 online apparel brands. ITQM (2017)
Swati Kaul Bhat, Neerja Pande, Vandana Ahuja
Virtual Team Effectiveness: An Empirical Study using SEM. Int. J. Virtual Pers. Learn. Environ. 6 (1) (2016)
Shubhangini Rathore, Vandana Ahuja
A Study of Role Stress among the IT Professionals in India: Examining the Impact of Demographic Factors. Int. J. Hum. Cap. Inf. Technol. Prof. 6 (2) (2015)
Shubhangini Rathore, Vandana Ahuja
Examining the impact of Emotional Intelligence on Organizational Role Stress: An empirical study of the Indian IT sector. Int. J. Hum. Cap. Inf. Technol. Prof. 6 (1) (2015)
Neetima Agarwal, Vandana Ahuja
Creation of the Training-Chart: A Step Forward to Make the Training More Effective. Int. J. Serv. Sci. Manag. Eng. Technol. 5 (2) (2014)
Swati Kaul Bhat, Neerja Pande, Vandana Ahuja
Factors Impacting Effectiveness in Virtual Teams. Int. J. Virtual Communities Soc. Netw. 6 (3) (2014)
Neetima Agarwal, Neerja Pande, Vandana Ahuja
Twirl of Dexterity: A Gamut to Prevail in the Current Times in the Information Technology Industry. Int. J. Hum. Cap. Inf. Technol. Prof. 5 (3) (2014)
Shirin Alavi, Vandana Ahuja
Digital Marketing Analytics: The Web Dynamics of Inside Blackberry Blog. Int. J. Innov. Digit. Econ. 5 (4) (2014)
Neetima Agarwal, Neerja Pande, Vandana Ahuja
Expanding the Kirkpatrick Evaluation Model-Towards more Efficient Training in the IT Sector. Int. J. Hum. Cap. Inf. Technol. Prof. 5 (4) (2014)
Swati Kaul Bhat, Shirin Alavi, Vandana Ahuja
Meta-Analysis of Virtual Teams. Int. J. Virtual Communities Soc. Netw. 6 (4) (2014)
Roli Bansal, Manisha Lamba, Shirin Alavi, Vandana Ahuja
E-Marketing and the Hotel Industry: Calculating Web Presence Index (Wpi) for the Hospitality Sector. Int. J. Online Mark. 4 (2) (2014)
Preetika Sindhwani, Vandana Ahuja
A Study of Online Co-Creation Strategies of Starbucks Using Netnography. Int. J. Online Mark. 4 (1) (2014)
Neha Jain, Vandana Ahuja, Yajulu Medury
Websites and Internet Marketing: Developing a Model for Measuring a Website's Contribution to the Brand. Int. J. Online Mark. 3 (1) (2013)
Shirin Alavi, Vandana Ahuja
E-Commerce in a Web 2.0 World: Using Online Business Communities to Impact Consumer Price Sensitivity. Int. J. Online Mark. 3 (2) (2013)
Neha Jain, Vandana Ahuja, Yajulu Medury
Internet Marketing and Consumers Online: Identification of Website Attributes Catering to Specific Consumer Intents in a Digital Paradigm. Int. J. Online Mark. 2 (3) (2012)
Vandana Ahuja
Market Influence Analytics in a Digital Ecosystem. Int. J. Online Mark. 2 (4) (2012)