E-Marketing and the Hotel Industry: Calculating Web Presence Index (Wpi) for the Hospitality Sector.
Roli BansalManisha LambaShirin AlaviVandana AhujaPublished in: Int. J. Online Mark. (2014)
Keyphrases
- website
- fastest growing
- world wide
- target audience
- web applications
- web pages
- database
- semantic web
- web data
- web content
- web resources
- online marketing
- web technologies
- long term
- telecommunications industry
- indexing techniques
- social media
- information technology
- business information
- case study
- digital world
- social networking websites
- academic community
- tourism industry
- international business
- web users
- financial services
- web mining
- index structure
- end users
- data mining