Internet Marketing and Consumers Online: Identification of Website Attributes Catering to Specific Consumer Intents in a Digital Paradigm.
Neha JainVandana AhujaYajulu MeduryPublished in: Int. J. Online Mark. (2012)
Keyphrases
- internet marketing
- website
- internet advertising
- online stores
- search engine optimization
- marketing strategies
- consumer behavior
- marketing campaigns
- information goods
- website design
- online advertising
- online shopping
- online markets
- shopping behavior
- online marketing
- comparison shopping
- consumer reviews
- cross cultural
- decision making
- electronic commerce
- vice president
- consumer trust