Digital Marketing Analytics: The Web Dynamics of Inside Blackberry Blog.
Shirin AlaviVandana AhujaPublished in: Int. J. Innov. Digit. Econ. (2014)
Keyphrases
- social media
- website
- user generated content
- web pages
- predictive modeling
- operating system
- digital world
- data mining
- semantic web
- business intelligence
- unstructured information
- decision making
- web data
- web applications
- web technologies
- big data
- digital documents
- case study
- web users
- online news
- digital archives
- tablet pc
- digital resources
- dynamical systems
- learning analytics
- linked data
- web content
- mobile phone
- text mining
- knowledge discovery
- end users
- learning environment
- information retrieval