Determinants of MSA adoption intentions and usage behaviour of internet savvy and younger consumers: insights from an emerging market.
Priyanka ChadhaRajat GeraVandana AhujaPublished in: Int. J. Electron. Bus. (2022)
Keyphrases
- adoption decisions
- online consumer
- small businesses
- search advertising
- user acceptance
- internet access
- network effects
- technology adoption
- internet usage
- market participants
- proprietary software
- comparison shopping
- data mining
- early adopters
- functional roles
- pricing strategies
- internet technology
- open source software
- innovation diffusion theory
- consumer trust
- online shopping
- information overload
- internet banking
- information technology
- decision making
- competitive market
- business organizations
- group buying
- information systems
- mobile payment
- online markets
- market segments
- electronic markets
- factors influencing
- mental states
- electronic commerce