A Study of Online Co-Creation Strategies of Starbucks Using Netnography.

Preetika Sindhwani Vandana Ahuja

Published in: Int. J. Online Mark. (2014)

Keyphrases

statistical analysis
simulation study
decision trees
empirical studies
experimental study
online environment
real time
data sets
neural network
machine learning
knowledge base
video sequences
study proposes
factors affecting
key factors