E-Commerce in a Web 2.0 World: Using Online Business Communities to Impact Consumer Price Sensitivity.

Shirin Alavi Vandana Ahuja

Published in: Int. J. Online Mark. (2013)

Keyphrases

internet enabled
online stores
internet technology
electronic commerce
social networks
website
online communities
social networking sites
supply chain
web applications
social network analysis
knowledge sharing
learning community
web communities
consumer behavior
academic community