Transforming the Media and Entertainment Industry: Cases From the Social Media Marketing World.
Vandana AhujaPublished in: J. Cases Inf. Technol. (2021)
Keyphrases
- social media
- multimedia
- online marketing
- media content
- news media
- target audience
- user generated content
- case study
- social networks
- social networking
- social media platforms
- global economy
- social media data
- telecommunications industry
- long term
- academic community
- user comments
- online consumer
- financial services
- customer behavior
- high tech
- physical world
- social networking sites
- big data
- video games