Drivers of Social Media Content Marketing in the Banking Sector: A Literature Review.
Aastha SawhneyVandana AhujaPublished in: Int. J. Serv. Sci. Manag. Eng. Technol. (2021)
Keyphrases
- literature review
- social media content
- social media
- security informatics
- financial services
- sentiment analysis
- user generated content
- case study
- fuzzy theory
- information systems development
- banking industry
- current issues
- higher education
- commercial banks
- social networks
- website
- public libraries
- design science
- social networking
- risk management
- user interaction
- data mining
- online social networks
- public opinion
- text mining
- researchers and practitioners
- data sets
- web content
- text classification
- intelligence and security informatics
- web search
- information technology
- machine learning