Patrick De Pelsmacker

Publication Activity (10 Years)

Years Active: 2008-2023
Publications (10 Years): 7

Top Topics

Online Advertising

Electronic Word Of Mouth

User Satisfaction

Top Venues

Comput. Hum. Behav.

Online Inf. Rev.

Electron. Commer. Res.

Cyberpsychology Behav. Soc. Netw.

Publications

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
The processing of native advertising compared to banner advertising: an eye-tracking experiment. Electron. Commer. Res. 23 (3) (2023)
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Let's get personal: Which elements elicit perceived personalization in social media advertising? Electron. Commer. Res. Appl. 55 (2022)
Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker, Freya De Keyzer
Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis. Online Inf. Rev. 45 (1) (2021)
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites. Int. J. Electron. Commer. 23 (2) (2019)
Kristien Daems, Patrick De Pelsmacker, Ingrid Moons
The effect of ad integration and interactivity on young teenagers' memory, brand attitude and personal data sharing. Comput. Hum. Behav. 99 (2019)
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media. Online Inf. Rev. 41 (7) (2017)
Shana Verberckmoes, Karolien Poels, Nathalie Dens, Laura Herrewijn, Patrick De Pelsmacker
When and why is perceived congruity important for in-game advertising in fantasy games? Comput. Hum. Behav. 64 (2016)
Snezhanka Kazakova, Veroline Cauberghe, Mario Pandelaere, Patrick De Pelsmacker
Players' Expertise and Competition with Others Shape the Satisfaction of Competence Needs, Gaming Gratifications, and Contingent Self-Esteem in a Gaming Context. Cyberpsychology Behav. Soc. Netw. 17 (1) (2014)
Nathalia Purnawirawan, Nathalie Dens, Patrick De Pelsmacker
Balance and Sequence in Online Reviews: The Wrap Effect. Int. J. Electron. Commer. 17 (2) (2012)
Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker
Impact of an Interactive Anti-Speeding Threat Appeal: How Much Threat Is Too Much? Cyberpsychology Behav. Soc. Netw. 14 (5) (2011)
Andrea Saayman, Jaco Pienaar, Patrick De Pelsmacker, Wilma Viviers, Ludo Cuyvers, Marie-Luce Muller, Marc Jegers
Competitive intelligence: construct exploration, validation and equivalence. Aslib Proc. 60 (4) (2008)
Veroline Cauberghe, Patrick De Pelsmacker
The Impact of Banners on Digital Television: The Role of Program Interactivity and Product Involvement. Cyberpsychology Behav. Soc. Netw. 11 (1) (2008)