When and why is perceived congruity important for in-game advertising in fantasy games?
Shana VerberckmoesKarolien PoelsNathalie DensLaura HerrewijnPatrick De PelsmackerPublished in: Comput. Hum. Behav. (2016)
Keyphrases
- game design
- computer games
- video games
- educational games
- game play
- learning games
- game based learning
- serious games
- game playing
- game theory
- game theoretic
- nash equilibrium
- board game
- digital games
- game development
- design process
- game mechanics
- perfect information
- game players
- game engine
- idea generation
- nash equilibria
- imperfect information
- playing games
- human computation
- pure nash equilibria
- cooperative game
- game ai
- multi player
- coalitional games
- two player games
- stochastic games
- game programming
- winning strategy
- games played
- online advertising
- table tennis
- perceived usefulness
- boolean games
- simulation game
- adventure game
- game tree search
- mobile games