Nathalie Dens

Publication Activity (10 Years)

Years Active: 2012-2023
Publications (10 Years): 6

Top Topics

Online Advertising

Electronic Word Of Mouth

User Acceptance

Top Venues

Online Inf. Rev.

Electron. Commer. Res.

Int. J. Electron. Commer.

Comput. Hum. Behav.

Publications

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
The processing of native advertising compared to banner advertising: an eye-tracking experiment. Electron. Commer. Res. 23 (3) (2023)
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Let's get personal: Which elements elicit perceived personalization in social media advertising? Electron. Commer. Res. Appl. 55 (2022)
Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker, Freya De Keyzer
Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis. Online Inf. Rev. 45 (1) (2021)
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites. Int. J. Electron. Commer. 23 (2) (2019)
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media. Online Inf. Rev. 41 (7) (2017)
Shana Verberckmoes, Karolien Poels, Nathalie Dens, Laura Herrewijn, Patrick De Pelsmacker
When and why is perceived congruity important for in-game advertising in fantasy games? Comput. Hum. Behav. 64 (2016)
Nathalia Purnawirawan, Nathalie Dens, Patrick De Pelsmacker
Balance and Sequence in Online Reviews: The Wrap Effect. Int. J. Electron. Commer. 17 (2) (2012)