Let's get personal: Which elements elicit perceived personalization in social media advertising?
Freya De KeyzerNathalie DensPatrick De PelsmackerPublished in: Electron. Commer. Res. Appl. (2022)
Keyphrases
- social media
- user acceptance
- social connections
- social context
- user profiles
- content creation
- perceived usefulness
- individual user
- online marketing
- big data
- user satisfaction
- user perceptions
- personal preferences
- social media data
- user modeling
- context aware
- physical objects
- attitudes toward
- social media sites
- social networking
- user model
- real world events
- user interface
- search engine