Freya De Keyzer

Publication Activity (10 Years)

Years Active: 2017-2023
Publications (10 Years): 5

Top Topics

Electronic Word Of Mouth

User Acceptance

Theory Of Planned Behavior

Top Venues

Online Inf. Rev.

Electron. Commer. Res.

Int. J. Electron. Commer.

Electron. Commer. Res. Appl.

Publications

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
The processing of native advertising compared to banner advertising: an eye-tracking experiment. Electron. Commer. Res. 23 (3) (2023)
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Let's get personal: Which elements elicit perceived personalization in social media advertising? Electron. Commer. Res. Appl. 55 (2022)
Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker, Freya De Keyzer
Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis. Online Inf. Rev. 45 (1) (2021)
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites. Int. J. Electron. Commer. 23 (2) (2019)
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media. Online Inf. Rev. 41 (7) (2017)