Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis.
Ana Isabel LopesNathalie DensPatrick De PelsmackerFreya De KeyzerPublished in: Online Inf. Rev. (2021)
Keyphrases
- perceived usefulness
- behavioral intention
- perceived risk
- factors affecting
- questionnaire survey
- technology acceptance model
- factors that affect
- attitudes toward
- user satisfaction
- structural equation modeling
- online learning
- technology adoption
- positive effects
- technology acceptance
- factors influencing
- theory of planned behavior
- information quality
- online environment
- user acceptance
- social interaction
- theoretical framework
- databases