The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites.
Freya De KeyzerNathalie DensPatrick De PelsmackerPublished in: Int. J. Electron. Commer. (2019)
Keyphrases
- social networking sites
- social networking
- main factors
- social networks
- online social networks
- social media
- relational data
- young adults
- user generated content
- instant messaging
- internet users
- social recommendation
- social software
- social relationships
- relational learning
- online social
- user model
- online communication
- data collection
- relational databases