The processing of native advertising compared to banner advertising: an eye-tracking experiment.
Freya De KeyzerNathalie DensPatrick De PelsmackerPublished in: Electron. Commer. Res. (2023)
Keyphrases
- eye tracking
- eye movements
- online advertising
- eye tracking data
- eye tracker
- visual attention
- eye gaze
- human computer interaction
- eye detection and tracking
- real time
- usability studies
- gaze estimation
- implicit feedback
- artificial intelligence
- visual search
- head motion
- input image
- usability testing
- head mounted
- usability evaluation
- scan path
- viewpoint