María Pilar Martínez-Ruiz

Publication Activity (10 Years)

Years Active: 2009-2021
Publications (10 Years): 4

Top Topics

Online Consumer

Content Analysis

Knowledge Construction

Factors Influencing

Top Venues

Int. J. Online Mark.

J. Theor. Appl. Electron. Commer. Res.

Digit. Signal Process.

Publications

María Ángeles García-Haro, María Pilar Martínez-Ruiz, Ricardo Martinez-Cañas, Pablo Ruiz-Palomino
Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create. J. Theor. Appl. Electron. Commer. Res. 16 (6) (2021)
Igor Barahona, Daria Micaela Hernandez, Hector Hugo Perez-Villarreal, María Pilar Martínez-Ruiz
Identifying research topics in marketing science along the past decade: a content analysis. Scientometrics 117 (1) (2018)
Ana Isabel Jiménez-Zarco, Inés González-González, María Pilar Martínez-Ruiz, Alicia Izquierdo Yusta
New service innovation success: Analyzing the influence of performance indicator nature. Comput. Hum. Behav. 51 (2015)
María Ángeles García-Haro, María Pilar Martínez-Ruiz, Ricardo Martinez-Cañas
The Influence of Value Co-Creation on Consumer Satisfaction: A Mediating Role of Consumer Motivation. Int. J. Online Mark. 5 (4) (2015)
Cristina Soguero-Ruíz, Francisco Javier Gimeno-Blanes, Inmaculada Mora-Jiménez, María Pilar Martínez-Ruiz, José Luis Rojo-Álvarez
Statistical nonlinear analysis for reliable promotion decision-making. Digit. Signal Process. 33 (2014)
Cristina Soguero-Ruíz, Francisco Javier Gimeno-Blanes, Inmaculada Mora-Jiménez, María Pilar Martínez-Ruiz, José Luis Rojo-Álvarez
Deal Effect Curve and Promotional Models - Using Machine Learning and Bootstrap Resampling Test. ICPRAM (2) (2012)
Cristina Soguero-Ruíz, Francisco Javier Gimeno-Blanes, Inmaculada Mora-Jiménez, María Pilar Martínez-Ruiz, José Luis Rojo-Álvarez
On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison. Expert Syst. Appl. 39 (17) (2012)
Cristina Soguero-Ruíz, Francisco Javier Gimeno-Blanes, Inmaculada Mora-Jiménez, María Pilar Martínez-Ruiz, José Luis Rojo-Álvarez
On the differential benchmarking of promotional efficiency with machine learning modelling (II): Practical applications. Expert Syst. Appl. 39 (17) (2012)
Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals
Retail pricing decisions and product category competitive structure. Decis. Support Syst. 49 (1) (2010)
Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals
Spatial mapping of price competition using logit-type market share models and store-level scanner-data. J. Oper. Res. Soc. 60 (1) (2009)
Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals
Using store level scanner data to improve category management decisions: Developing positioning maps. Eur. J. Oper. Res. 198 (2) (2009)
Enric Serradell-López, Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz
Success Factors in IT-Innovative Product Companies: A Conceptual Framework. WSKS (2) (2009)